Abbott - Clinical Chemistry
Working alongside the account and project management team, CG Life developed an integrated marketing campaign for Abbott Diagnostics Clinical Chemistry Offering. By conducting in-depth global market research, in which we tested creative concepts, messaging and positioning, we were able to develop a single unifying global campaign that would scale across print and digital materials. In partnership with 16Bit Pile Up, a visual arts studio, we executed a realistic lab environment via a photoshoot and CGI, that would be the key visual linking the campaign and the offering.